Amy Sample Ward

JUNE 6, 2011

Today, at the 2011 MyCharityConnects Conference in Toronto, I had a ton of fun leading a session and discussion around making the most of social media in just 30 minutes a day. Community Map Template: [link]. Content Map Template: [link]. Metrics Template: [link]. DIY Community Engagement Metrics.

Social Media 278

Social Media Wikispaces Media Template 278

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. But it is important to understand that there is a process behind the template. My answer: Yes!

Content 102

Content Measure Organization Strategy 102

Care2

JULY 22, 2011

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Email reading on mobile devices rose 81% from October, 2010, to April, 2011. It doesn’t make sense to go full-throttle with a mobile template.

Mobile 77

Mobile email Strategy gMail 77

NTEN

DECEMBER 1, 2011

While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. We very quickly saw a jump in the website metrics we track. This new strategy means we're driving a lot of traffic to NTEN.org overall: We're up 24% year-over-year in 2011.

Content 88

Content Create Newsletter NTEN 88

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Our strategies are focused on clear goals and metrics. http ://amysampleward.org/2011/01/20/diy-community-engagement-metrics /. Organizations.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Last week, I read Jocelyn Harmon’s post about Nonprofit Facebook Fail and in the comments, Petri Darby refers to the dramatic increase of visits to his nonprofit’s Make-A-Wish Foundation Web site. He goes onto say how they focusing their integrated strategy on a metric that matters: conversions.

Conversation 107

Conversation Chapter Channel Module 107