2011 Channel ROI Social Network 
Nonprofit Tech for Good
DECEMBER 13, 2010
What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Who maintains your social media campaigns? We have a decentralized team of 10+ staff contributing stories to our social media channels.
Nonprofit Tech for Good
NOVEMBER 28, 2011
Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Executives were terrified by the legal implications of using social networking tools.
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Nonprofit Tech for Good
NOVEMBER 29, 2010
We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.
Nonprofit Tech for Good
JANUARY 3, 2012
One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Learn basic HTML.
Care2
DECEMBER 28, 2010
What fundraising strategies will be a game changer for nonprofits in 2011? What’s on tap for social media and advocacy? I hope that 2011 will be about getting back to basics and mastering online fundraising, that is the art and science of fundraising via an organization’s own website. Holly Ross, NTEN. And not apps.
Nonprofit Tech for Good
DECEMBER 20, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. That said, social media is not a science, so there is no correct way to do things. What is on your To Do List for 2011?
Nonprofit Tech for Good
JANUARY 14, 2013
It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ).
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