NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . This communication can be done via email, newsletter, direct mail or social media.

Online 144

Online Giving Haiti Fundraising 144

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below. In the U.S.

Charity 75

Charity Donation People Australia 75

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. And perhaps your next tweet or mailing. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.

email 150

email Test Conference Benchmark 150

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Amy Sample Ward

JUNE 6, 2012

The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."

Web 117

Web San Francisco Bookmarking Search 117

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. According to the report, the answer is essentially "not so much."

Donor 58

Donor Offline Mail Channel 58

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) It also highlights the interesting opportunities and challenges posed by multi-channel giving. Get one now.

Results 68

Results Fundraising Case Study Mail 68

Bloomerang

JANUARY 7, 2022

The Golden Rule of Donations The FEP reports also drill into donor frequency; specifically new and repeat donors. In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. Reporting on outcomes. Thanking donors quickly. Surveying donors.

Retention 88

Retention Donor Guide Rate 88

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

Web 114

Web Norway Russia Mexico 114

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. The full report is here. Channels covered included online, direct mail, telemarketing and canvassing. So what was the big picture "headline?"

Donation 72

Donation Studies Headline Washington 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. “This is present in direct mail, telemarketing, and face-to-face solicitation.”

Benchmark 70

Benchmark Studies Money Raise 70

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. What is on your To Do List for 2011?

Social Media 241

Social Media Interview Examples Media 241

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. Direct mail and e-newsletters are still the leaders.

Social Media 201

Social Media Conservancy Interview Media 201

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014.

Trend 28

Trend Communication Metrics Mail 28

NTEN

SEPTEMBER 6, 2011

Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Regarding which "channel of influence" most influences mobile giving, among the six percent of respondents who made a text-to-give donation, more than two-thirds (68 percent) were prompted by a newscast or radio mention.

Attitude 95

Attitude Mobile Giving Canada 95

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. It’s also been reported as the top tactic to deliver relevant and engaging content.*. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

Connection Cafe

JULY 23, 2019

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

Museum 34

Museum Trend Mail Culture 34

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38

ASU Lodestar Center

APRIL 27, 2011

Disclaimer Wednesday, April 27, 2011 All You Need is Love. Funny thing is, I learned the exact same thing in just one day while attending the ASU Lodestar Centers 2011 Forum on Nonprofit Effectiveness. And while youre at it, check out some of our other forum videos on the ASU Lodestar Centers YouTube Channel. Great post.

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

Connection Cafe

DECEMBER 2, 2013

Based on data from 3,828 charities that raised more than $12 billion in the prior 12 months, The Blackbaud Index reports that overall charitable giving grew 2.3 After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. “So less of their charitable dollars are being channeled through the church.”

Organization 36

Organization North Carolina Blackbaud Dallas 36

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? Here are few key insights about multichannel givers from our 2011 Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.

Offline 279

Offline Results Fundraising Blackbaud 279

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 252

Social Media Social Chapter Media 252

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Chapter 5 :: Introduction to YouTube Channels. Chapter 5 :: Use the Colors of Your Avatar to Design Your Channel.

Social Media 204

Social Media Social Chapter Media 204

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot! 2010 Online Giving Report by Blackbaud.

Offline 67

Offline Results Time Fundraising 67

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. 33% of online donors will switch channels to become offline donors. Here are five that need to be busted.

Trend 80

Trend Online Giving Offline 80

NetWits

APRIL 11, 2012

Just like direct mail, email isn’t going away just because some new thing called social media came along. According to a report by the Pew Internet & American Life Project nearly half (46%) of U.S. According to a report by the Pew Internet & American Life Project nearly half (46%) of U.S. > [link].

Technology 245

Technology Game NTC San Francisco 245

Nonprofit Tech for Good

OCTOBER 22, 2012

In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Thus, please be careful when using any tool that automates posts from one social network to another. Updates no longer exist.

Social Media 241

Social Media Social Chapter Media 241

Connection Cafe

FEBRUARY 4, 2011

Writing them, participating (if they’re not too long), reading the final reports, discussing the findings, analyzing the trends, etc. So, I was obviously excited to see the 2011 Nonprofit Communications Trends Report from Nonprofit Marketing Guide.com land in my inbox. client results.

Survey 26

Survey Convio Channel Trend 26

Eric Jacobsen Blog

NOVEMBER 9, 2010

According to Emarketer, the proportion of companies using dedicated blogs as a marketing channel—excluding blogs on social networks and microblogs such as Twitter—will rise to 39% in 2011 and to 43% by 2012. Put your blog URL on your business cards, direct mail and print advertising. Post your blog on Facebook.

Companies 44

Companies Effective Kansas City Mentoring 44

Care2

FEBRUARY 11, 2012

Ever since social media was deemed the coolest communications channel on the block, nonprofits are continuing to question what kind of impact social media has on their bottom line. And the ones that are raising money, it’s just a drop in the bucket compared to what they raise through other channels.

Social Media 75

Social Media Measure Impact Media 75

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This is in line with the 2010 Online Giving Report.

Benchmark 74

Benchmark Internet Giving Offline 74

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). So, I wanted to focus on the market trends and influences that will inform how nonprofits implement and leverage this technology.

Trend 35

Trend Technology Retention Channel 35

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 81

Mail Trend Offline Blackbaud 81