NetWits

JUNE 24, 2011

So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time.

Offline 153

Offline Channel Fundraising Mail 153

sgEngage

MAY 18, 2011

The latest Index data covers the 3 months ending March 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending March 2011 as compared to the same period in 2010. for the 3 months ending March 2011 as compared to the same period in 2010.

Blackbaud 67

Blackbaud Trend Haiti Benchmark 67

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Especially when they help reveal a lot of information in a visual format.

Blackbaud 88

Blackbaud Benchmark Chart Nonprofit 88

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

sgEngage

NOVEMBER 10, 2010

Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# It’s Generational (Not) The donorCentrics Internet Giving Benchmarking Group recently reviewed 2009 giving data for 14 very large nonprofit organizations.

Mail 79

Mail Trend Offline Blackbaud 79

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 82

Statistics Trend Benchmark Blackbaud 82

Amy Sample Ward

APRIL 23, 2011

" Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. " 2011: The Year the Check-in Died – "Early last year, "checking in" was the cool new craze. Change the way we associated with others on and offline?

Web 114

Web Map Bookmarking Conversation 114

sgEngage

APRIL 15, 2011

The latest Index data covers the 3 months ending February 2011 as compared to the same period in 2010. billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending February 2011 as compared to the same period in 2010. for the 3 months ending February 2011 as compared to the same period in 2010.

Blackbaud 58

Blackbaud Haiti Trend Arts 58

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.

Offline 67

Offline Results Time Fundraising 67

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 86

Raise Money Online Los Angeles 86

sgEngage

FEBRUARY 15, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. billion in total fundraising from 1,438 nonprofits.

Trend 82

Trend Online Giving Blackbaud 82

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. According to the report, the answer is essentially "not so much."

Donor 58

Donor Offline Mail Channel 58

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Content (online and offline) and products aimed at your members. Reaching Members Through Word of Mouth and Websites.

Benchmark 67

Benchmark Associations Stats Offline 67

sgEngage

NOVEMBER 9, 2010

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. Companies like TisBest and Network for Good’s Good Card have been available for a few years now. Will it work? Is it worth paying attention to? Absolutely.

Los Angeles 64

Los Angeles Gift Charity Trend 64

sgEngage

MARCH 15, 2011

billion in yearly revenue on a monthly basis, both offline and online. for the 3 months ending January 2011 as compared to the same period in 2010. for the 3 months ending January 2011 as compared to the same period in 2010. The Blackbaud Index of Charitable Giving reports that overall revenue increased by 4.7%

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

sgEngage

NOVEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,376 nonprofit organizations representing $2.2

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have offline and well as online channels ready to go? All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have email templates ready to go?

Haiti 64

Haiti Trend Difference Blackbaud 64

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

JANUARY 18, 2011

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,468 nonprofit organizations representing $2.25

Blackbaud 63

Blackbaud Trend Nonprofit Haiti 63

sgEngage

DECEMBER 15, 2010

billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Remains Positive The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,412 nonprofit organizations representing $2.2

Blackbaud 60

Blackbaud Trend Nonprofit Statistics 60

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. How can I leverage online and offline giving for better fundraising results? So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Tech Soup

MAY 22, 2012

While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. For more information, download Blackbaud’s free 2011 Online Giving Report.

Results 44

Results Online Donor Fundraising 44

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. For offline and online donors, each channel should support one another. Secondly, the donor and organizational benefits are critical to establishing a long-term relationship with your donors. Choose your channels.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it?

America 24

America Results Volunteer Offline 24