sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 73

Benchmark Internet Giving Offline 73

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Marketing Sherpa’s 2011 Email Benchmark Report found sending emails based on behavior was one of the most effective ways to improve the relevancy of your emails.

email 150

email Test Conference Benchmark 150

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

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NTEN Conference Technology Blackbaud 72

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Measurable : You should be able to quantify goals with a numeric benchmark.

Social Media 100

Social Media Guide Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 131

Social Media Media Social Chart 131

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. Nonprofit Benchmark Studies' Email List Growth.

Benchmark 70

Benchmark Studies Money Raise 70

Amy Sample Ward

APRIL 27, 2011

The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. The data says we should move on.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

NetWits

APRIL 11, 2012

adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online. Key Takeaway : From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth. > [link].

Technology 245

Technology Game NTC San Francisco 245

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. The key for nonprofits is to focus on the experience a donor has when they switch channels.

Mail 79

Mail Trend Offline Blackbaud 79

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?" The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? And, what if you are “firing on all cylinders&# but you’re still not seeing magical multichannel results?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

NTEN 49

NTEN Conference Technology Blackbaud 49

sgEngage

DECEMBER 1, 2010

33% of online donors will switch channels to become offline donors. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong. Compare that to just 3% of offline donors who switch to online giving.

Trend 78

Trend Online Giving Offline 78

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online donors become multi-channel donors. Don’t have a true multi-channel giving strategy in place? Get one now.

Results 68

Results Fundraising Case Study Mail 68

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. million online in a single day during the 2011 North Texas Giving Day.

Raise 86

Raise Money Online Los Angeles 86

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

United States 68

United States Social Network Channel Network 68

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Internet Director. Web Producer.

Campaign 98

Campaign Online Chapter Model 98

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The Pew surveys point out these benchmarks: • Nearly 20 million of the 225 million Twitter users follow 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts. People are using social and Internet platforms – many of which have immense amounts of unstructured and often shallow information.

Network 112

Network Work System Teen 112

Tech Soup

FEBRUARY 14, 2012

They key to raising more money is to figure out how to utilize offline and online channels together. When you do them both well you have an opportunity to increase overall giving per donor by up to 3 times that of a single channel donor. What the Data Tells Us. View large version of Multichannel Fundraising Infographic.

Offline 67

Offline Results Time Fundraising 67

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We need to work in both channels to make the ask.

Donor 58

Donor Offline Mail Channel 58

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. Email surpasses social media channels both in audience numbers and in revenue acquisition. billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

sgEngage

MARCH 15, 2011

for the 3 months ending January 2011 as compared to the same period in 2010. for the 3 months ending January 2011 as compared to the same period in 2010. Online giving in response to Haiti was higher than all previous disasters and demonstrates that the Internet is a first response channel of choice for donors.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. The crux of the problem it addresses: Member communications and touch points that were once linear and predictable, are now multi-channel, two-way, and peer-to- peer.

Data 68

Data Social Social Media Stats 68

sgEngage

NOVEMBER 30, 2010

Btartus123 there is a Internet TV Channel being developed called www.planetchannel.com which gives Non-Profits worldwide the ability to add a video and create more online exposure for their Org. I just read about the launch and this gave it a viewpoint beyond those who created it. Sounds like it has great possibilities; time will tell.

Trend 80

Trend New York Blackbaud Argentina 80

sgEngage

JANUARY 12, 2011

Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have offline and well as online channels ready to go? All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have email templates ready to go?

Haiti 64

Haiti Trend Difference Blackbaud 64

AFP Blog

APRIL 28, 2011

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software. billion online, up 40 percent from 2009.

Benchmark 24

Benchmark Studies Research Convio 24

Care2

JULY 16, 2012

However, many organizations look to create an official policy to satisfy legal concerns, make senior leadership more comfortable, and to provide more in depth guidelines to staff who engage supporters and the public on social channels. Debra Askanase has a great review of the workbook that I’d recommend you check out as well.

Report 78

Report Ratio Guidelines Policy 78

sgEngage

DECEMBER 10, 2010

If there's anyone I know who has passionately argued for multi-channel fundraising strategies, it's the guy who writes this blog. Mobile is going to be a huge channel. If you think mobile donations are a waste of time, then, five or ten years ago, you probably felt the same way about web donations.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? They also help cross-promote other channels and engagement opportunities. The work is done upfront.

email 55

email Marketing Registration Stats 55

NTEN

OCTOBER 15, 2010

With inbox competition increasing and recipient patience dwindling, the nonprofits that succeed this holiday season and into 2011 will remember one thing: email is about the needs and wants of the recipients, NOT those of the organization. . What subject lines get opens, and how do these look compared to industry benchmarks?

Mail 61

Mail Campaign Management Yahoo 61

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38