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[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Awareness includes whether funders are more aware of campaigns/programs. What is on your To Do List for 2011? Please summarize your ROI.

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Social Media: Not Just a Revolution, but a Voice for the Silenced

Care2

Women in Iran and protestors on Wall Street think so. During the Iran protests in February of 2011, a woman who was raped, sexually assaulted and beaten once she was identified as a "rioter" simply for voting, had no voice and little way to speak out about her experience. Will these women be tracked down?

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