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[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

The blog has been the key standardized staple that helps to regularly generate content for readers, which then is further shared via Twitter and Facebook. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Awareness includes whether funders are more aware of campaigns/programs.

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Social Media: Not Just a Revolution, but a Voice for the Silenced

Care2

Women in Iran and protestors on Wall Street think so. During the Iran protests in February of 2011, a woman who was raped, sexually assaulted and beaten once she was identified as a "rioter" simply for voting, had no voice and little way to speak out about her experience. Social media may be changing that across the globe.

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