[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS
Nonprofit Tech for Good
JANUARY 18, 2011
Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Awareness includes whether funders are more aware of campaigns/programs. In general, views were great, the conversations were not. What is on your To Do List for 2011? Are you tracking Return on Investment (ROI), and how?
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