[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS
Nonprofit Tech for Good
JANUARY 18, 2011
Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Awareness includes whether funders are more aware of campaigns/programs. Then we further promote the fundraiser via our website, Facebook (via our Cause and Page) and to lesser degree via Twitter. Please summarize your ROI.
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