Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success.

Community 111

Community Giving Fundraising Contest 111

Care2

JULY 22, 2011

Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Add tablets into the mix and its clear that people are quickly adopting mobile computing. Email reading on mobile devices rose 81% from October, 2010, to April, 2011.

Mobile 77

Mobile email Strategy gMail 77

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Our strategies are focused on clear goals and metrics. Analog Strategies. In the analog paradigm, our strategies did not include technology.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

He goes onto say how they focusing their integrated strategy on a metric that matters: conversions. Recently, we adopted a new vision for wish.org and our online channels, including social networks. The first Make-A-Wish mobile optimized website launched in early April 2011. However, conversion rates were flat.

Conversation 107

Conversation Chapter Channel Module 107