NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. In fact, online donors are worth a lot more than offline donors. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Download Now!

Technique 201

Technique Retention Donor Online 201

Amy Sample Ward

MAY 3, 2011

Keep doing the offline stuff for the offline people! Get free postage and mail books you can spare to a child in need. | To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). What do you think?

Web 111

Web Offline Bookmarking Facebook 111

Connection Cafe

JANUARY 5, 2011

2011 - it's a new year and a new Congress! Online advocacy doesn't work in a vacuum - it works best when it's part of a thoughtful integrated campaign that combines offline and online actions. 2011 holds many opportunities for advocates in what is sure to be an exciting Congressional session. Happy 2011. DO go local.

Advocacy 31

Advocacy Sample Local Facilitation 31

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it?

America 24

America Results Volunteer Offline 24

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. How can I leverage online and offline giving for better fundraising results? is the answer to all of your fundraising woes.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Offline still rules ….

Offline 279

Offline Results Fundraising Blackbaud 279

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30