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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

Nancy Roach, our founder, casually surveyed some of us early stakeholders to decide on a name. We focused on the science and policy. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. They sent out surveys. Why did we do this? We focused on the patient.

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9 Socially Responsible Companies to Applaud

Classy

The 2019 Aflac Corporate Social Responsibility Survey found that 77% of consumers surveyed are “motivated to purchase from companies committed to making the world better,” and 49% of Americans say it is more important for a company to “make the world a better place” than “make money for its shareholders.”