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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010. Let's Raise a Brand!

Cancer 226
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What OpenSocial Means

Zen and the Art of Nonprofit Technology

OpenSocial is a set of APIs that handle three different kinds of user data: profiles, social graph (who your friends are) and activities (the stuff of the Facebook news feeds.) Facebook has quite the motivation to keep people on Facebook, and keep the eyeballs there, because of their revenue model, which is ad-based.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? At a training last week with a lot of long-time Facebook Admins in the room, I saw much head-nodding and eyes rolling. I don’t think so.

ROI 229
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. I reached out to Farra through her LinkedIn profile. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010. Let’s Raise a Brand!

Cancer 100
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10 Tips for Creating a Sustainable Startup

Twenti - Digital Marketing For Nonprofits

As this article from BusinessGreen says, boycotts have gone up by 123 per cent from 2010-2012 ; if consumers consider you irresponsible, they won’t buy your product. Focus on communicating to your consumers that the planet is at the heart of your business model and will not be compromised for the sake of profit. .

Create 52
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10 Tips for Creating a Sustainable Startup

Twenti - Digital Marketing For Nonprofits

As this article from BusinessGreen says, boycotts have gone up by 123 per cent from 2010-2012 ; if consumers consider you irresponsible, they won’t buy your product. Focus on communicating to your consumers that the planet is at the heart of your business model and will not be compromised for the sake of profit. .

Create 52
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Top Five Factors That Drive Employee Loyalty

Eric Jacobsen Blog

Monday, August 30, 2010 Top Five Factors That Drive Employee Loyalty A 2010 survey by the Society for Human Resource Management shows that job security is what matters most to employees. And, having that job security helps to keep employees loyal. Honor The Legacy Of Dr. Martin Luther King, Jr.