How Much Time Should Your Nonprofit Invest In Different Social Media Channels?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. If your goal is to get countries to pledge to wipe out poverty, then your social media clickthroughs are just a means to an end.
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