Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average.
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