Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
We focused on the science and policy. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010. No, we weren't "Katie's group."
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