Interview with Shonali Burke: Analytics Tell Stories
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 23, 2011
USA for UNHCR created the Blue Key campaign as a way to drive awareness of this global issue in the US. The Blue Key site was only launched in December 2010, and its social/digital aspects were relatively new, so there was not a lot of data to base KPIs on. Why important? and ongoing reports of key purchases.
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