Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
" No, we didn't do runs or walks or campaigns to raise public awareness of screening. Let's Raise a Brand! In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. Unfortunately in reality, we were often misunderstood. We focused on the patient.
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