Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. What if I don’t have the data? MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.
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