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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

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Why Conversion Is A Better Objective Than Traffic Referral

Beth's Blog: How Nonprofits Can Use Social Media

Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). Our homepage reflected that theme, always displaying 10 or 12 ways to donate dollars or air miles, buy products to support wish granting, or launch fundraisers on our behalf. Guest Post by Petri Darby, Make-A-Wish Foundation.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. How do you report, reflect, and revise what you’re doing? Tell me about this year’s campaign?

Interview 102
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Classy Integrations: Recommendations for Smart Nonprofits

Double the Donation

Plus, the funds raised on Bonfire are reflected on Classy, helping those teams rally behind a single number. Take advantage of intuitive features like their subject line helper, A/B testing, and surveys to improve your marketing initiatives. Integrate Mailchimp with Classy for additional functionality.