Why Conversion Is A Better Objective Than Traffic Referral
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 28, 2011
Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). Our homepage reflected that theme, always displaying 10 or 12 ways to donate dollars or air miles, buy products to support wish granting, or launch fundraisers on our behalf. Guest Post by Petri Darby, Make-A-Wish Foundation.
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