What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 7 Beth Kanter 09.21.07
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