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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 7 Beth Kanter 09.21.07

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

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Instagram for Nonprofits: A Beginner’s Guide

Twenti - Digital Marketing For Nonprofits

It launched in 2010. You can use in-app analytics, add more information like a contact number or web address to your profile, and access Instagram’s advertising features. As above, your content should be visually focused, so unique, high-quality imagery that reflects your nonprofit’s values and branding is essential.

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