Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
Nancy Roach, our founder, casually surveyed some of us early stakeholders to decide on a name. We focused on the science and policy. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. They sent out surveys. Why did we do this? We focused on the patient.
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