2010 Advocacy Difference Test 
Amy Sample Ward
MAY 17, 2011
From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Meanwhile, unsubscribe rates held steady from 2009 to 2010. View more presentations from Amy Sample Ward. Highlights.
NTEN
SEPTEMBER 22, 2011
In 2010, we started preparing months in advance for end-of-year fundraising. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate?
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Nonprofit Tech for Good
JULY 22, 2024
This year’s top auctioneers are driving impactful change, raising crucial funds and leveraging their expertise to make a difference for great causes worldwide. Each event is not just a fundraising opportunity but a chance to make a difference in causes close to her heart.
Connection Cafe
MAY 7, 2013
According to a study conducted in 2010 that looked at charitable habits and multichannel preferences of four different generations of constituents, The Next Generation of American Giving , younger generations tend to give similar amounts, but to fewer charities. Finally, test and test and test some more.
Care2
DECEMBER 28, 2010
What’s on tap for social media and advocacy? I saw (and responded to a few great appeals in 2010) but much nonprofit communication still seems artificial, inauthentic and dare I say boring! Organizations must test appeals to determine which messaging works best. Online Advocacy is broken. Holly Ross, NTEN.
Judi Sohn
MARCH 12, 2011
And each of us explained it a little differently. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. We signed a contract to have a Brandraising in March 2010, and it was complete and presented to us by the end of June 2010. We focused on the patient.
NTEN
OCTOBER 12, 2011
While Tides had previously produced annual reports that included the usual suspects – descriptions of initiatives, programs and client portfolio, bullet-point statistics and highlights, and financials – we wanted to push our analysis further by looking at our work in greater contexts and through different lenses. Where did those grants go?
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