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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

During 2009 I created and promoted 34 TwtPolls to help better understand the needs of nonprofits. 13% Check/snail mail. 5% Yes… they donate on our website after reading something in our e-newsletter. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 10% Other. 22% 501-2,500.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward. Highlights.

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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 2) From my e-mail newsletter. asking their supporters to “Become a Fan!&#

ROI 229
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What is private? What is public?

Zen and the Art of Nonprofit Technology

A story about Rapleaf in Clickz (a newsletter for online marketers) says this : Rapleaf allows you to quickly and inexpensively find out the social networking footprint of those you’re marketing to. I don’t know whether to be sad or proud that RapLeaf finds only my Facebook profile and no demos. 2 admin 06.11.08

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The State of Online Fundraising

NTEN

Blackbaud studied 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. Compare that with a recent downward trend in donor acquisition using offline channels like direct mail. The Online Donor Profile. Not bad for all the doom and gloom being reported.

Online 90
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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Email: While more than 35 percent of American adults now have a profile on at least one social networking site – the best way to reach supporters is still email. May 14, 2009 | Mark Horoszowski "the total dollars raised online increased by only 26%" Id say an increase of total dollars raised of 26% year over year is huge.

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Building Online Community Through Email Noodges

NTEN

New Facebook users are barraged by emails alerting them to activities taking place in and around their profile. Offer help via yourself or other active community members with email addresses and links to their profiles. Message 2 : One week after joining: "Add a photo to your profile.". Just look at Facebook.

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