The End of the Beginning of Online Giving
Connection Cafe
MARCH 4, 2019
There is perhaps no more telling data point than this: online donors 65-years and older have the highest retention rate. And donors that are 55-years and older have the highest retention rates for both online and offline giving. Since 2009, online donations made on mobile devices have grown from 9% of all transactions to 24% in 2018.
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