MultiChannel Donors: Real? Or Yeti?
NTEN
JUNE 8, 2011
Well, my favorite white paper of 2009 just became my favorite white paper of 2011! We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Donors acquired by direct mail very rarely convert to online giving channels. The lesson?
Let's personalize your content