MultiChannel Donors: Real? Or Yeti?
NTEN
JUNE 8, 2011
Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The number of donors that give both on and offline is less than 10%.
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