A Social Publishing Strategy by John Gautam, Pratham Books
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2010
In ongoing conversations with John Gautam on Twitter, I've learned more about how their overall social publishing strategy which balances their curated content or "branded" content with community conversations to co-create social content. So, our Twitter friend went offline and recorded a book in their Delhi studio!
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