ASU Lodestar Center

MAY 27, 2011

We welcome your comments and feedback. It was completed and published in November 2009. As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice.

Social Media 77

Social Media Research Media Social 77

Care2

MAY 27, 2009

Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days. Reader Comments (8) Sorry to miss out on your session - was traveling. A great overview! It was an honor to participate.

Social Media 59

Social Media ROI Media Social 59

Care2

JUNE 26, 2009

60) Search « Strategies For Optimizing Your Nonprofits Website | Main | YouTube Launches Video Volunteers » Wednesday Jun 24 2009 How Unused Gift Cards Can Support Nonprofits Wednesday, June 24, 2009 at 12:14AM | by Allyson Kapin Do you have a pile of gift cards stuffed in an old draw? Sound interesting?

Social Media 37

Social Media Gift Advocacy Support 37

ASU Lodestar Center

JUNE 10, 2011

We welcome your comments and feedback. Yesterday, they published the list of organizations that have lost their exemption from paying income tax due to failure to file required reports in 2007, 2008, and 2009. The "Fall Festival" advertised on their homepage is for 2008, and the "events" link opens up to a May 2009 calendar.

Research 92

Research Arkansas Arizona Phoenix 92

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Post a comment and let us know what you think.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 30, 2009

Main | Advocacy Online Unveils Social Networking Platform in Toronto » Thursday Jun 11 2009 Five Tips to Engaging New Online Activists Thursday, June 11, 2009 at 11:58AM | by Allyson Kapin Your nonprofit spends time and money growing your online list. June 11, 2009 | Tara Great list of tips! Stay-tuned. com , Inc.

Social Media 40

Social Media Advocacy Online Tips 40

See3

MARCH 17, 2008

Share and Enjoy: 5 Comments comment jackie Does this mean office iPhones will be required in the next year?? recorded first by johngibbs on 2009-01-09→ iPhone 2.0 – Bigger Than Sliced Tomatoes [.] 17 Jan 2009 See What’s Out There » Blog Archive » Why I Use Twitter [.]

FAQ 40

FAQ Newsletter Game Video 40

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 8, 2009

Receive monthly updates 3 Comments | by Share Article in Marketing Research , Social Networking , Trends , Web 2.0 Reader Comments (3) I definitely agree. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com People think that by creating their own social media site that everyone will just flock to them.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JUNE 5, 2009

According to the just released 2009 eBenchmarks study by M&R Strategic Services and NTEN, most of the 32 groups featured in the study saw their online fundraising increase between 2007 and 2008. June 5, 2009 | Steven Yes Kapin, right question specially for non-profit organisations. Please add your tips below! com , Inc.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JUNE 16, 2009

» Monday Jun 15 2009 Converting New Activists into Donors Monday, June 15, 2009 at 05:05PM | by Allyson Kapin Last week Frogloop talked with Madeline Stanionis and Jenn Smith of Watershed about their top 5 tips for engaging new activists who recently signed up for a nonprofit’s email list. All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

FEBRUARY 8, 2009

World » Sunday Feb 08 2009 Twestival: To Meet, Tweet And Raise $500K For Charity Sunday, February 8, 2009 at 11:08AM | by Allyson Kapin I will be watching Twitter like a hawk later this this week. 2 Comments | by Share Article in Online Fundraising , Social Networking , Trends , Web 2.0 Great post. So busy reading.

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Post a comment and let us know what you think.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JUNE 13, 2009

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? Thursday, June 11, 2009 at 01:28PM | by Allyson Kapin Facebook is the 5th most trafficked site in the United States. Reader Comments (7) Excellent stats Allyson.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 22, 2009

60) Search « The ROI of Social Media | Main | Advocacy Online Launches in the US » Thursday May 21 2009 Earned Media: How to Stay Relevant and Track It Thursday, May 21, 2009 at 01:20PM | by Allyson Kapin “If you dont brand yourself, Google will brand you,” says branding expert Sherry Beck Paprocki.

Track 41

Track Social Media Media Advocacy 41

Care2

MARCH 23, 2009

Receive monthly updates 3 Comments | by Share Article in SEO Reader Comments (3) Thanks! March 23, 2009 | Hatef Yamini Excellent list! March 23, 2009 | Copywriter Steff EXACTLY what I need! May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com The links to site map generators were really helpful too.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MARCH 4, 2009

Receive monthly updates 12 Comments | by Share Article in Misc. Reader Comments (12) Great list, Allyson. February 26, 2009 | Gayle Thorsen Allyson, Great overview of web content best practices. John February 26, 2009 | John Haydon I recently came across your blog and have been reading along.

Social Media 38

Social Media Content Web Practice 38

Care2

FEBRUARY 7, 2009

60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0 Great, fire away in the comments section and I will be happy to answer them. Reader Comments (6) One of the challenges is of course creativity.

Social Media 31

Social Media Web Advocacy Media 31

Care2

APRIL 22, 2009

Receive monthly updates 1 Comment | by Share Article in Social Networking , Web 2.0 Reader Comments (1) As the Minnesota Housing Partnership (MHP) grows its brand and evolves its communications plans, this article points me in some great directions--and, overall, does some needed hand-holding (as in, a tweety-bird in hand. ;-) THANK you.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study Friday, February 20, 2009 at 11:32AM | by Adrienne Royer After hearing about Twestival , I was intrigued.

Case Study 35

Case Study Local Social Media Studies 35

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

Museum 2.0

JANUARY 4, 2010

I hope you'll share your thoughts in the comments. Wikipedia Loves Art, Take One The first version of Wikipedia Loves Art first took place in February 2009. Some images were disqualified for copyright reasons, others because they could not be identified.

Wikipedia 40

Wikipedia Arts Museum Images 40

Care2

JUNE 17, 2009

60) Search « Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks | Main | Punching Up Your Action Alerts and Online Fundraising Appeals » Tuesday Apr 21 2009 Congratulations to Nonprofit Campaigners on Three Recent Victories Tuesday, April 21, 2009 at 11:22PM | by Clinton OBrien 1.

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

APRIL 14, 2009

It is essential not only to read the blogs and websites of the influencers in your community, but also become a frequent commenter. Receive monthly updates 4 Comments | by Share Article in Online Marketing , Social Networking , Web 2.0 Reader Comments (4) Great tips, Jen. April 14, 2009 | Anne Dougherty Jen Excellent counsel.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

MARCH 13, 2009

60) Search « 5 Quick Steps to Better SEO | Main | Tech & Style Tips for Conducting Blog Interviews » Tuesday Mar 10 2009 Top 10 SXSW Interactive Panels Your Nonprofit Should Attend Tuesday, March 10, 2009 at 05:27PM | by Allyson Kapin Are you planning to check out SXSW Interactive this year? Whitehouse.gov 2.0: Great post.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

MARCH 15, 2009

Receive monthly updates 2 Comments | by Share Article in SEO Reader Comments (2) One helpful tip I keep in mind for SEO purposes is that search engines index from the top down. March 13, 2009 | Anne Dougherty Excellent tips! March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 27, 2009

Receive monthly updates 2 Comments | by Share Article in Conferences , Social Networking , Trends , Web 2.0 Reader Comments (2) Great post Ali. March 27, 2009 | Dave Steadman So nicely put, Ill have to pass along to client. March 30, 2009 | rabia Copyright © 2008, Care2.com I especially connect with #4.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

NOVEMBER 2, 2007

" 1 Comment | by Share Article in Care2 Case Studies , Care2 News Reader Comments (1) Hi, I recently came across your blog and have been reading along. I thought I would leave my first comment. July 6, 2009 | Anwalt Copyright © 2008, Care2.com I dont know what to say except that I have enjoyed reading.

Law 28

Law Social Media Advocacy Case Study 28

Care2

JANUARY 15, 2009

60) Search « Friday Webinar: Best Practices for Email List-growth and Fundraising | Main | 10 Fast Tips to Boost E-newsletter Performance » Thursday Jan 15 2009 What Makes A Campaign Go Viral? ” Post your comments! Reader Comments (2) Viral = anything that spreads from person to person. Just my two cents.

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

JUNE 4, 2009

» Tuesday Jun 02 2009 Social Media Webinar on June 10th Tuesday, June 2, 2009 at 09:14PM | by Allyson Kapin Mark your calendars for one of the best webinars on integrating social media into your campaigns. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Zen and the Art of Nonprofit Technology

OCTOBER 10, 2006

He further says: "If information producers do not need to capture the economic benefits of their particular information outputs, or if some businesses can capture the economic value of their information production by means other than exclusive control … the justification for regulating access by granting copyrights is weakened."

Network 100

Network Chapter Copyright Open Source 100

Care2

JUNE 29, 2009

60) Search « Top 8 Social Media Tracking Tools | Main | Strategies For Optimizing Your Nonprofits Website » Sunday Jun 28 2009 Fundraising Dips In First Quarter Of 2009 Sunday, June 28, 2009 at 07:44PM | by Allyson Kapin The struggling economy hit nonprofits hard in the first quarter of 2009.

Social Media 31

Social Media Advocacy Fundraising Online 31

Care2

MAY 4, 2009

Respond to their comments so they know someone is reading their posts. Comment below! Receive monthly updates 12 Comments | by Share Article in Nonprofit Benchmark Studies , Online Marketing , Social Networking , Trends , Web 2.0 Reader Comments (12) great tips! April 28, 2009 | Joanna M.

Social Media 76

Social Media Online Media Communication 76