NonProfit Hub

SEPTEMBER 25, 2015

Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. In a 2009 campaign, the American Red Cross achieved an 11:1 ROI and increased the average donor gifts by 43 percent with an integrated campaign.

Integration 28

Integration Practice Profit Marketing 28

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. 25% percent of their members are aged 50+.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. 25% percent of their members are aged 50+.

Demographics 45

Demographics Social Media Online Advocacy 45

Connection Cafe

DECEMBER 1, 2009

This according to The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio. If you are not investing in making all the channels work together you’re missing an opportunity or worse sending people elsewhere.

Online 31

Online Research Giving Influence 31

Care2

MAY 4, 2009

April 27 , 2009 10:30 AM - 12:00 PM 1. In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website. April 27 , 2009 10:30 AM - 12:00 PM 3. All rights reserved.

Social Media 28

Social Media Conference Advocacy Online 28

sgEngage

DECEMBER 10, 2010

Couldn't someone build a NPO aggregator "clearing house" that did all of the dirty work Apple doesn't want to get involved in? In such a scenario, Apple would only have to approve the aggregator app, not the individual NPOs themselves. Mobile is going to be a huge channel.

Trend 76

Trend Nonprofit Blackbaud Aggregator 76