NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Donors acquired by direct mail very rarely convert to online giving channels. The lesson?

Donor 58

Donor Offline Mail Channel 58

Care2

MAY 29, 2009

60) Search « Is Direct Mail Dying or Dead? 60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 34

Mail Social Media Advocacy Online 34

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

FEBRUARY 16, 2011

Highlights include: 77% raised more money this year than they did in 2009. 85% saw the same or lower email response rates than they did in 2009. 85% sent more solicitations this year vs. 2009. As the economy improves, nonprofits will continue to raise more money online and across channels (direct mail, telemarketing, etc).

Money 76

Money Raise Test Gift 76

Nonprofit Tech for Good

JULY 20, 2010

in September of 2009, I had very low expectations. Write a blog post asking your supporters to send an e-mail to Congress, to attend an event, or “Like&# you on Facebook. Get a copy of the story and upload to your YouTube channel, and then promote it on your blog. Post calls to action. Ask supporters to donate.

Content 217

Content Ideas Organization New York 217

NTEN

FEBRUARY 17, 2010

Here are some of the other data points and trends that research and system performance revealed in 2009: More than 111 million consumers planned to donate online to charity in the last quarter of 2009.1. 63% of online consumers planned to use the Internet to donate to charity in the last quarter of 2009, up from 51% in 2008.1.

Online 74

Online Giving Convio Haiti 74

Nonprofit Tech for Good

OCTOBER 5, 2009

If you are going to design your own mobile Website, make sure you check out the article Mobile Web Design Trends For 2009. 3) Nonprofits as Real-time Reporters via Social Media and Mobile Devices: This is a dramatic shift in Web communications.

Social Media 193

Social Media Mobile Media Myspace 193

Connection Cafe

JANUARY 21, 2010

I had to use both email and regular mail, contacting every person in my address book. Top 5 Lessons Learned in 2009: Participant Fundraising. There are so many opportunities to put this channel to good use. What worked for your organization in 2009? Back then, fundraising was different. In my dreams! The 5/50 rule.

Lesson 33

Lesson Learning Fundraising Convio 33

Zen and the Art of Nonprofit Technology

FEBRUARY 29, 2008

I’ll send off queries to the right mailing lists and forums, and probably eventually get it all worked out. Someone in an IRC channel last night who was trying to help me as I tore my hair out said “why does xorg suck so bad? But plugging in a new monitor just should not be this hard.

Open Source 111

Open Source Ubuntu Arts RSS 111

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. Online revenue from 2009 to 2010 increased 148%.

America 24

America Results Volunteer Offline 24

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

The first part of the problem is that India still has low literacy rates - the 2009 Annual Status of Education Report shows that between classes 1 to 8 only around 40% of children can read a class 2 level text in their own language and an even lower 23% of children can ready easy sentences in English - sentences of the kind "What is your name?"

India 99

India Skype Strategy Remix 99

NTEN

NOVEMBER 2, 2009

Last year, Convio clients raised more than $777 million online and 2009 looks to be even better. No matter your size and your resources, the time has never been better to invest in the online channel. Tags: E-mail Fundraising. The fact is, you too have the resources and you can’t afford NOT to get into the online game.

Convio 76

Convio Mail Newsletter Game 76

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Connection Cafe

MARCH 4, 2019

If we were to look at the engagement channels and the transactional channels, we are likely to see a symbiotic relationship between online and offline. Do not confuse the channel of engagement with the channel of the transaction. Social media will continue to be a channel for both engagement and giving.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2010

The nonprofit Generations of Hope is competing in the top category, for the $250,000 prize, approximately 1/3 its operating budget in 2009. We sent e-mails to our personal contacts and the GOH database. Finding the right balance of using Twitter, e-mail, and newsletters is important,” she notes. and measurement of our tweets.

Contest 52

Contest Strategy Intergenerational Children 52

NTEN

SEPTEMBER 1, 2010

However, the online channel has multiple benefits for nonprofit fundraisers: attracting younger supporters, providing constituents with opportunities for participation in your work, and reinforcing appeals sent through other channels, to name just three. Copyright © 2009 by Mal Warwick. Break down the silos.

Money 67

Money Fundraising Database Copyright 67

NTEN

OCTOBER 11, 2010

When PID is kept in different buckets, it’s harder to manage and create customized communication -- like when mailing addresses and emails are kept in separate systems, due to legacy databases or department requests. . An organization that owns its data and manages it correctly owns its distribution channels. During his 4.5

Data 55

Data Support Mashup Synchronous 55

Connection Cafe

JANUARY 8, 2010

The New Year has officially begun, and it’s the perfect time to reflect on the year past, or for most people, look forward to see what resolutions and initiatives can be planned to make the new 2010 better than 2009.

Jordan 30

Jordan Offline Channel Exercise 30

NTEN

SEPTEMBER 10, 2010

Let's say your development staff shows you something like this: 782 first time donors in 2009. What channel (direct mail, email, social media) the gift came through. 129 have donated again in 2010. 16% retention rate . Clearly a problem, right? What would be helpful in understanding how to solve this problem? Dates of gifts.

Data 82

Data San Francisco Problem Gift 82

See3

APRIL 6, 2009

Chicago – April 3, 2009 – Continuing its growth as a national provider of interactive services to the nonprofit and cause community, See3 Communications proudly announces the addition of Shirley Sexton to its team as Director, Interactive Marketing and Fundraising.

Interaction 49

Interaction Director Marketing Fundraising 49

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

The National Bureau of Economic Research said that the recession ended in June 2009, and fundraising historically takes three years recover from a recession. These nonprofits are primarily focused on direct mail and online giving. Are people giving less because of the economy? billion in revenue. Acquisition is often an on/off switch.

Data 121

Data Hurricane Fundraising Disaster 121

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online. What have you found that works?

Social Media 54

Social Media Media Social Social Network 54

Connection Cafe

APRIL 25, 2012

I secretly hoped that at least those other 95% recycled… And I couldn't help but draw parallels in my mind about marketing channel mix and energy. So direct mail and telemarketing (offline) for the large part rule the roost. Invest at a faster rate in the new channels and allow for the learning curves.

email 32

email Channel Conservancy France 32

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

I thought it would be useful to blog about how to create a strategy for using these channels. in 2009 reminds me of Web 1.0 Is that Twitter follower also on the direct mail list? It's not merely just another communication channel. It's the most human channel. Where are we today? What's going on? This is Part 0.

Social Network 50

Social Network Network Create Strategy 50

Care2

MAY 8, 2009

May 7, 2009 | Kimberley Le Sueur I run the OpenTravel Allliance (www.opentravel.org),and as a not-for-profit trade association serving the travel industry, it doesnt make sense for us to be on Facebook. We think of these sites as new marketing channels, albeit interactive, to use to reach our various audiences. Thanks for this post.

Social Media 41

Social Media Studies Facebook Raise 41

Connection Cafe

SEPTEMBER 21, 2009

” This campaign and the online generosity of Austinites comes together as a great opportunity for the region’s nonprofits to engage the community online as well as through the other programs and channels available - maybe this is proof the campaing is working.

Austin 28

Austin Online Learning Minneapolis 28

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

Studies 95

Studies Donor Online Web 95

NonProfit Hub

NOVEMBER 22, 2016

Tom Ahern makes his living by writing cases and direct mail … by doing audits, reviewing and recommending fixes for donor communications … and by teaching others what he’s learned during decades of trial, error and the occasional spectacular success. AhernComm.com.

Causes 28

Causes Nebraska North Carolina Lecture 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

Beth Kanter and Allison Fine, the authors of The Networked Nonprofit that inspired this experiment, wrote an Assessment and Reflection Report on America’s Giving Challenge 2009. Kicking off the effort was paired with an e-mail to a list of about 30 classical music bloggers. One donor was a friend of a friend.

Nashville 97

Nashville Twitter Blogger Contest 97

Care2

MARCH 23, 2009

March 23, 2009 | Hatef Yamini Excellent list! March 23, 2009 | Copywriter Steff EXACTLY what I need! Receive monthly updates 3 Comments | by Share Article in SEO Reader Comments (3) Thanks! The links to site map generators were really helpful too. Number 4 in particular is an SEO tip that many people overlook.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

See3

OCTOBER 25, 2007

What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. Check out the channel for the 92nd Street Y at [link]. However – I’m pretty sure it already does what you’re talking about. Can anyone help me.

YouTube 40

YouTube Darfur Donation Google 40

See3

OCTOBER 25, 2007

What this means is that if you are in the program, viewers will see a “Donate&# button both on your channel page and when your video is playing in a standard page. Check out the channel for the 92nd Street Y at [link]. However – I’m pretty sure it already does what you’re talking about. Can anyone help me.

YouTube 40

YouTube Darfur Donation Google 40

Connection Cafe

FEBRUARY 5, 2010

While writing about multi-channel engagement , I couldn’t help but to think that each lesson learned applied mainly to supporters who are actively engaged with your nonprofit organization. Top 5 Lessons Learned in 2009: Reconnecting With Donors. Author: Emma Zolbrod. Remind them that money is not the only option.

Donor 31

Donor Tips Lesson Course 31

Connection Cafe

JANUARY 29, 2009

During the 2009 DMA Nonprofit Federation’s Washington Nonprofit Conference this morning, keynote speaker Meaghan Burdick, Director of Direct Marketing, Obama for America spoke about the success of President Obama’s campaign at using multiple channels to reach, engage and inspire supporters around a movement for change.

Marketing 20

Marketing Campaign Channel Tips 20