How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)
NTEN
AUGUST 31, 2010
If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. Yeah, those people annoy me, too. Let's dive in. Happy filtering!
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