Monterey Bay Aquarium’s Integrated Mobile Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 26, 2011
I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. The original Seafood Watch iPhone app was released in January 2009. So, moving to a mobile phone app makes sense for Seafood watch, so they can catch consumers at the point of decision-making.
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