Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.
Nonprofit Tech for Good
SEPTEMBER 11, 2012
The larger your communities, the higher your ROI. We worked so hard to get to 5,000 and then we took off! Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. Some will say that the number of likes or followers that you have doesn’t matter, but it does.
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Nonprofit Tech for Good
JUNE 25, 2012
My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it.
Nonprofit Tech for Good
DECEMBER 5, 2010
Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The first social networking tool the organization utilized was MySpace is 2007.
Nonprofit Tech for Good
JULY 28, 2010
I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter. I was loyal to MySpace and the community there, and honestly quite offended by all the MySpace bashing. Five Lessons Learned.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 14, 2009
Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.
Nonprofit Tech for Good
JULY 11, 2012
The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.
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