Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
Nancy Roach, our founder, casually surveyed some of us early stakeholders to decide on a name. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). They sent out surveys. Why did we do this?
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