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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

Nancy Roach, our founder, casually surveyed some of us early stakeholders to decide on a name. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). They sent out surveys. Why did we do this?

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

Nancy Roach, our founder, casually surveyed some of us early stakeholders to decide on a name. Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck. They sent out surveys.

Cancer 100