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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

Josh Bernhoff, Social Technographics 2008 3. Is there an “offline” marketing push that you need to support/connect? Remember, social media can also be used to connect people to offline actions and events. What hard data points or metrics will you use to track your objectives? by Beth Kanter. Measurement. Experiment.