10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)
Nonprofit Tech for Good
MARCH 24, 2010
“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. Online giving in 2008 was up 44% from 2007.
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