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On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). But all is not well.
Set up a Twitter ' Tweme ' feed so that you can consolidate all of the Tweets of participants at the event. See a recent tweme from our Marketing & Online Community conference 2008. They can also be a place for participants to post information as it comes to mind during the event. Blog about the event before, during, and after.
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