Guest Post by Gaurav Mishra: The 4Cs Social Media Framework
Beth's Blog: How Nonprofits Can Use Social Media
JULY 22, 2009
Since social media encompasses many different types of tools, and each tool has specific characteristics and a steep learning curve, a toolkit approach can quickly become overwhelming. The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results.
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