Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2008
It was an echo campaign to complement a radio roadblock on Friday, September 19, 2008 when the NAB encouraged all radio stations to run a Red Cross PSA at 1 pm EDT. We hoped to created more awareness of the need for support for all of those affected by recent disasters. How did you implement it? I have no idea!
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