Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
JANUARY 6, 2009
Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it? Excellent post!
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