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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

2008 SXSW Panel: Pimp Your Nonprofit Cause photo by Ed Schipul. In 2008, we wore funny hats to go with the theme of our panel. The following year, I organized an Nonprofit Social Media ROI Poetry Slam where panelists delivered their presentations as poems. In 2010, did a crowdsourced session on crowdsourcing.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. It’s a real eye-opener.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The first social networking tool the organization utilized was MySpace is 2007.

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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Then in June 2008 I launched the @ NonprofitOrgs profile on Twitter. Supposedly, MySpace is dead, but I still get about 100 friends requests and 20 wall comments a week. Five Lessons Learned.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. Be sure to add a description with a link to increase your return on investment (ROI)/traffic from using Pinterest. e-Newsletter.

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SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

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