Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. I wrote the chapter on ROI.

Goal 50

Goal ROI Wiki Metrics 50

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. Maybe that includes yours? Are you credible?

Communication 57

Communication Online DC Wiki 57

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

And anxiously anticipating metrics that assign value even more; And my hopes have all the seeming of a marketer still dreaming, That my efforts not in vain, will yield intangibles and metrics all the same. DEFINE the METRICS. Say, let’s define our metrics. This I hope and so much more. set audience. affected people.

ROI 77

ROI Social Media Slides Media 77

Museum 2.0

AUGUST 10, 2009

I've spent the last two weeks working on the third chapter of my book about network effects of social participation. When I wrote about this in 2008, I focused on the question of how to design exhibits to be optimized for "pointiness." When you make a direct, personal, immediate appeal, you can get anyone--even a stranger's--attention.

Social Network 22

Social Network Tech Network Museum 22