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This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. January 2008 As the first place winner in the America's Giving Challenge for Global Causes, I use several twitter strategies.
While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society. You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. In 2008, I helped start the Frozen Pea Fund against breast cancer.
Ed Schipu l, who grew a mustache for children with cancer last week, created a peavator. We'll be back before 2008 with a roundup of 2007. It all started when Susan Reynolds , a social media maven and artist, was diagnosed with breast cancer and started a blog to write about her experience and used twitter to fight her cancer.
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