Care2

JULY 26, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. Twitter is a component of our overall communications strategy, but not because we have specific metrics and goals in mind. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

I've gathered up some of best of the best folks in the nonprofit tech field to share their stories, metrics, and lessons learned - this will be informative AND entertaining. I will do an overview connecting the idea of metrics to poetry. The audience will have ample opportunity to ask questions and respond. THIS is Iron Chef ???

Comment 50

Comment Open Source Social Media Drupal 50

Care2

MAY 31, 2007

60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. 60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. May 31, 2007 | Amien Copyright © 2008, Care2.com

National 28

National Social Media Service Advocacy 28

Care2

AUGUST 16, 2008

Has research been done to measure conversion rates, and, if so, what has it concluded? The most obvious metric is video view counts. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Has research been done to measure conversion rates, and, if so, what has it concluded? The most obvious metric is video view counts. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

A great example of using Twitter for real information exchange and for conversation. Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.). May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com Laura: What are your goals? Link to things that can be measured. All rights reserved.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

SEPTEMBER 10, 2007

Has research been done to measure conversion rates, and, if so, what has it concluded? Good metrics are often hard to come by, but measuring success is the only way to know if your effort and investment has paid off! Copyright © 2008, Care2.com Q: How can nonprofits define and measure success with an online video?

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Josh Bernhoff, Social Technographics 2008 3. Tactics and Tools.

Social Media 107

Social Media Map Strategy Media 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools." Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2009

I participated in a lively exploratory conversation about "How do you evaluate network effectiveness?" Patton has written several books on the art and science of program evaluation , including Utilization-Focused Evaluation (4th ed., The other conversation I participated in was focused on network effectiveness and how to evaluate it.

Social Media 90

Social Media Story Evaluation Media 90

Amy Sample Ward

APRIL 28, 2009

data from edison research from 2008 on podcasting listenership. Levelator - free, from Conversations Network, takes the raw audio and does the compression and leveling for you to give you a better sound file - this means you are just editing out ums and ahs instead of also editing balance between speakers, etc. Chad: baudcast.

Podcast 123

Podcast Support Files Audio 123

NTEN

NOVEMBER 30, 2011

Why are they the same size as the person whom I casually had a short conversation with at a conference I don’t even remember? They’ve had enough years to refine their art. As one example, you can view the building where Daum is located now, under construction in 2008. They are larger in our minds. Typeface sizes matter.

Storytelling 87

Storytelling Story Mobile North Korea 87

Care2

NOVEMBER 6, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

Consider testing a conversion series for your online leads that tests the first two or three or even six contacts a lead receives and look at the combined results. I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc.

Mail 28

Mail Social Media Online Fundraising 28