Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. You can actually go back and review your entire feed.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Referrals - percentage of visitors by top ten sources for past 30 days (April, 2008). It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, My ratio is 2.4, What does all this mean anyway?

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. What's the tone, formal or informal? If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. . Are they tips?

Metrics 81

Metrics Social Media Strategy RSS 81

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. So, what kinds of information, if not outcomes?

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Analysis of words in posts.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

For example, in April 2007 I wrote 52 posts, but in April 2008 I wrote 61. In early 2008 it was slightly lower for several reasons. The unique visitor count doesn't include the people who aren't looking for information about social media and nonprofits! In June 2008, it has more than doubled. What does that mean?

Reflection 50

Reflection Measure Technorati ROI 50