Care2

MAY 14, 2009

Other interesting findings include: For email newsletters, open rates and click-through rates fell slightly (1-2%) in 2008, though the changes were not strictly statistically significant. Email lists are continuing to grow, though the rate of growth was 17% in 2008. Average gift size across organizations was $71 in 2008.

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Benchmark Social Media Studies Advocacy 28

Care2

AUGUST 26, 2008

Maureen McGregor is theE-activism Director at Oceana. Copyright © 2008, Care2.com Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. She spent three years onthe Greenpeace web team before moving on to Oceana.

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Social Media Advocacy South Carolina email 28

Care2

JUNE 4, 2009

This webinar features Misty Meeks, Online Communications Manager at World Society for the Protection of Animals- Canada , and Robyn Erler, Manager of Activism Marketing at Care2. Thank you for beig so Generous. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JANUARY 15, 2009

Dig Into Your Data: Look at your statistics and find out which subject lines are generating the highest open rates, and which articles and subjects are generating the most clicks. by age, interest, activism level). January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All rights reserved.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MAY 8, 2009

Social networking is generating very little revenue. ( So unless your nonprofit has a large and active online community with full time staff to manage it, building in-house social networks is not going to be a good ROI. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

JUNE 11, 2007

60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? 60) Search « Vlinks: The Webs Best Video Sharing, Vlogging, and Resources | Main | Cultivate, Educate or Activate? Copyright © 2008, Care2.com O) Thanks Hollis! All rights reserved.

Social Media 28

Social Media Advocacy Case Study Vlog 28

Care2

NOVEMBER 2, 2007

Care2 was honored to play a part in this effort, in partnership with CGI, by mobilizing thousands of Care2s civically active members to send emails to their senators in support of the treaty. July 6, 2009 | Anwalt Copyright © 2008, Care2.com This is a huge step forward for ocean conservation and international law.

Law 28

Law Social Media Advocacy Case Study 28

Care2

JUNE 21, 2007

” The Solution: In September 2006, CHEJ asked Care2 to help promote the campaign, using a standalone email message targeting Care2’s civically active, mostly female members. Copyright © 2008, Care2.com To create a new comment, use the form below. All rights reserved.

Case Study 31

Case Study Social Media Studies Campaign 31

Care2

JUNE 13, 2009

“Facebook users with 500 friends actively follow the news on only 40 of them, communicate with 20, and keep in close touch with about 10. A few months ago, I reported on Frogloop that the “boomer” generation was the fastest growing population on Facebook. June 30, 2009 | Andi Copyright © 2008, Care2.com

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

JULY 26, 2007

I sense that someone had a *lot* of fun doing the math behind these form fields. :) I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them. Job well done! Incidentally, are you able to record the values that users enter in these fields?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

I sense that someone had a *lot* of fun doing the math behind these form fields. :) I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them. Job well done! Incidentally, are you able to record the values that users enter in these fields?

Social Network 74

Social Network ROI Social Media Network 74

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

NOVEMBER 27, 2006

60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? 60) Search « I Wish I Took a Class on Activism | Main | Would you like a share of $5 million? November 29, 2006 | Qui Diaz Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Money Advocacy Case Study 28

Care2

FEBRUARY 20, 2009

girlsincchatt ) and I ( @adrienneroyer ) are active on Twitter so we sent regular tweets about it. February 20, 2009 | David Morton Copyright © 2008, Care2.com I followed with a post to our blog , Facebook pages, Twitter and an email blast. Both John ( @jehawbaker ), Chattarati ( @chattarati ), Girls Inc.( on Friday Feb.

Case Study 35

Case Study Local Social Media Studies 35

Care2

FEBRUARY 3, 2008

I sense that someone had a *lot* of fun doing the math behind these form fields. :) I think this ROI calculator is a great means for getting down to the brass tacks of $$$-value that social networks generate per person-hour invested in them. Job well done! Incidentally, are you able to record the values that users enter in these fields?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JUNE 11, 2008

60) Search « New Research Findings: Advocacy Groups More Trusted | Main | Social Actions: How to Pitch Yourself in Two Minutes » Wednesday Jun 11 2008 Three Keys to Successful Online Campaigns Wednesday, June 11, 2008 at 11:52AM | by Hatef Yamini Campaigning online. Copyright © 2008, Care2.com

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

AUGUST 17, 2007

The Solution: To help achieve this ambitious plan, MFCN turned to Care2, mostly because MFCN already had succeeded in recruiting 4,000 of its most loyal online activists through a customized campaign targeting Care2’s millions of civically-active members. Copyright © 2008, Care2.com All rights reserved.

Case Study 28

Case Study Conservancy Social Media Studies 28

Care2

FEBRUARY 7, 2009

world is an active hub filled with influentials. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com Conference to discuss the importance of incorporating Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

MAY 29, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending. All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Arts Story 28

Care2

MAY 17, 2007

60) Search « Cultivate, Educate or Activate? 60) Search « Cultivate, Educate or Activate? May 29, 2007 | Bobbi Russell Copyright © 2008, Care2.com Reader Comments (1) Thanks to James & Hatef for attending. All rights reserved. All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Arts Story 28

Care2

AUGUST 16, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. Also, its very easy to package some of the best user-generated responses to a campaign or contest into a neat little video and send it to traditional media sources as a way to expand coverage. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. Also, its very easy to package some of the best user-generated responses to a campaign or contest into a neat little video and send it to traditional media sources as a way to expand coverage. com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MARCH 13, 2009

Upgrading to Open Source Government When: Monday, March 16th from 3:30 pm - 4:30 pm: Room Hilton D Description: The 2004 and 2008 campaigns use of collaborative tools, blogs and social networking have shown citizen activism and online communities can wield powerful influence. Whitehouse.gov 2.0: All rights reserved.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

SEPTEMBER 6, 2007

million total (500,000 active monthly) residents of Second Life. Also, about 65% of online community members who participate in social causes were new to them when they began participating on the Internet, and 43% of members participate more in social activism since they joined online communities (like Care2 ). All rights reserved.

Second Life 28

Second Life Life Social Media Advocacy 28

Care2

APRIL 26, 2007

Katrin shared some kernels of wisdom from her online mobile activism wonderland at this afternoon’s Internet Advocacy Roundtable. But at its best, mobile activism and advocacy offers the potential for great interaction, much more personal communication with supporters, and gobs of viral potential. Happy texting!

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 7, 2007

Flaws in the Causes Application It’s ahead of its time Regardless of the fact that Facebook is now open to everyone, the majority of active users are still under the age of 24. I am involved with [link] which is a search engine that benefits charities by giving 50% of advertising revenue generated by supporters searching the web.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

Flaws in the Causes Application It’s ahead of its time Regardless of the fact that Facebook is now open to everyone, the majority of active users are still under the age of 24. I am involved with [link] which is a search engine that benefits charities by giving 50% of advertising revenue generated by supporters searching the web.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MARCH 4, 2009

9) Use the Active Tense: Users will engage more readily with content written in the active tense. My post can be read at [link] May 2, 2009 | param Copyright © 2008, Care2.com Compile the style guide into one document and distribute it to all staff who will be updating the website. Thx for enriching my knowledge.

Social Media 38

Social Media Content Web Practice 38

Care2

FEBRUARY 25, 2008

The contest was a real bridge builder between the generations! The frantic pace of the contest was a real driver for the donations, but definitely that pace is probably unsustainable for on-going donation activity. February 19, 2008 | Rob Pierson Hi. It was AMAZING. How did you get your money from the Causes section?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

The contest was a real bridge builder between the generations! The frantic pace of the contest was a real driver for the donations, but definitely that pace is probably unsustainable for on-going donation activity. February 19, 2008 | Rob Pierson Hi. It was AMAZING. How did you get your money from the Causes section?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

SEPTEMBER 10, 2007

Those that integrate online video into their core marketing activities are seeing the most success. Harness the creative power of user-generated content. At the low end, user-generated videos often look low-budget and can be created w/ even a webcam. Copyright © 2008, Care2.com Why or why not?

Video 28

Video Interview Social Media Online 28

Care2

OCTOBER 22, 2008

Main | Care2 Launches Americas Favorite Animal Shelter Contest » Monday Oct 13 2008 Using Google Analytics to Track a Nonprofit Website (Part 1) Monday, October 13, 2008 at 01:21PM | by James OMalley Nonprofits take note: Google Analytics software application has shattered previous barriers to analyzing and optimizing websites.

Analytics 38

Analytics Google Track Social Media 38