[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy
Nonprofit Tech for Good
DECEMBER 13, 2010
I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. I manage the general strategy and help cultivate ideas from our social media team. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The least?
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