Telling the story in a new way: Should arts leaders use impact evaluation?
ASU Lodestar Center
APRIL 10, 2017
For the past forty or so years, to ‘prove’ the value of the arts, arts leaders, funders and subsequently policy makers have focused on measuring the instrumental effects of art on society and the economy, neglecting the intrinsic value of art (McCarthy, Ondaatje, Zakaras, & Brooks, 2004). Cultural Trends Vol. 3-4, Ppg 223-233.
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